There is no doubt that the transition to a biobased economy offers tremendous benefits for people, planet and profit. This transition obviously has a strong technological component, but when basic science is transferred into innovation and technology transfer, often topics such as public perception, communication and policy play a decisive role in the success of a technology.
This new advanced course creates an understanding of the role and nature of public perceptions and policies in innovation and technology transfer for a biobased economy. Students acquire skills to be actively engaged in (public and stakeholder) communication, regulatory committees and policy making. The course addresses the following topics: ethics, science communication, innovation policies and regulatory issues, risk assessment and perception, public perceptions, media and communication strategies. This course is offered by IE-UNICAMP in close collaboration with Delft University of Technology and BE-Basic.